Goldwell – one of the leading hair color specialists in the business today. Delivering a top rated color line committed to perfection. It all begins with their exclusive 5-step color cycle:

1-    Color Consultation: The ensure color perfection and ultimate client satisfaction, its essential to understand a clients wants and needs. During a personal consultation the stylist will determine the appropriate color service and desired look. In important part of the color consultation includes a discussion about hair care and styling that relates specifically to the clients hair type and lifestyle. After this, the most suitable coloring option and technique can be chosen.

2-    Pre-Color Preparation: In order to achieve the perfect color result, the stylist must first prepare the hair for the color application. During this step, the stylist will analyze the condition of the client’s hair, to determine what preparation is necessary. As the color expert – Goldwell has a range of pre-color preparation products to ensure the desired color result is achieved.

3-    Color Service: Color, tone, or highlight – with a complete assortment of color products, the stylist can provide an individualized color service. All Goldwell color products feature innovative technologies, which ensure perfect color results without compromising care.

4-    Post-Color Service: Once the color service is completed, the stylists must now use special post color products to protect the color result. Goldwell offers and assortment of post color service products specifically designed to prolong the vibrancy and intensity of the color result, while keeping the hair in optimum condition.

5-    Color Maintenance: To maintain the perfect color result from service to service, its essential to use the Goldwell color maintenance products at home. With a wide range of care and styling products for every hair type. Goldwell products are designed to ensure color vibrancy, optimum shine, and ultimate hair condition.